Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products.
What is Fibre?
Fibre is the part of plant foods that our bodies cannot digest.. It passes through our digestive system and it provides food for the good bacteria in our gut, which utilizes this fibre. Fibre from oats and barley can help lower cholesterol and better regulate blood sugar levels. Whole grains are rich in dietary fibre.
What is the difference between fiber and whole grains?
- Whole grains are a food group (like fruits, or vegetables)
- Fibre is a nutrient (like protein, or vitamins)
- Wholegrain version of a grain, like wholegrain wheat compared to refined wheat, always contains more fibre than the refined version, because all grain parts, like the fibre-rich bran is present and not milled away
Just as individual fruits and vegetables contain their own unique mix of vitamins and minerals, different whole grain ingredients contain their own combination of nutrients.
Fiber is a nutrient found in significant quantities in many whole grains. But whole grains are made up of a lot more than fiber alone e.g. lignans, phytoestrogens, B vitamins, vitamin E, copper, magnesium, zinc and much more. Fiber is one component among many components that make up a whole grain.
What is the difference between Rich in fibre and Source of fibre
In most countries, health and nutritional claims that are made to present or promote foods to consumers are strictly regulated.
58-71% of consumers know that eating fibres has several health benefits.*
As many as 70% find ingredients that boost immunity or digestion appealing.***
As many as 40% of people have a digestive issue at any one time, but even more are looking for preventive measures.**
Bread is seen to be the most important source of fibre in consumers’ diets and 61% of consumers claim to actively choose fibre rich foods always or most often.*
Nutrition claims on wholegrain and fiber
Source of fibre
A claim that a bread product is a source of fibre may only be made if the bread contains at least 3 grams of fibre per 100 grams of bread or at least 1.5 grams of fibre per 100 kcal
High in Fibre
A claim that a bread product is rich in fibre may only be made if the bread contains at least 6 grams of fibre per 100 grams of bread or at least 3 g of fibre per 100 kcal.
Most breads contribute toward daily fibre intake. In general, as they contain more than 3 grams of fibres per 100 grams of bread our multi-cereals breads are sources of fibres. Our Wholegrain breads are rich in fibres as they contain more than 6 grams of fibres per 100 grams of bread.
Our commitment
WHOLE GRAIN
33% of grain ingredients in our bread and rye bread products will be whole grain
FIBRE
All our bread and Fast Food products will contain a minimum of 3% fibre (‘source of fibre’) and 30% of our Wheat Bread volume will contain 6% (‘rich in fibre’)
SALT
All our bread and Fast Food products will contain a minimum of 3% fibre (‘source of fibre’) and 30% of our Wheat Bread volume will contain 6% (‘rich in fibre’)
CALORIES
40% of Sweets volume will contain a maximum of 250 calories / portion
*Source: Opeepl Health & Nutrition Tracker 2022.
**Butterfly, how to win in health & wellbeing 2022